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Marketing industrielLangues, Humanités, ouverture personelle et profesionnelle 7 (GSI)
Industrial Marketing
Teaching unit Languages, Humanities, Personal and Professional Development 7 · GI.TLS7
8ECTS (EU)
1Coefficient
16:00Hours
Séquencement
Learning objectives
Discover industrial marketing and its impact on the engineer, employee of the company
Prerequisites
| Module | Teaching unit | Semester |
|---|---|---|
| Entrepreneurship 1 | Languages, Humanities, personal and professional development 1 | S5 |
| Introduction to Management | Humanities 3 | S3 |
Program
Introduction to industrial marketing The foundations of industrial marketing Industrial marketing strategies Specific features of the industrial marketing plan
Assessment
Evaluation in continuous control: case study Airbus, SpaceX, Rafale, Pfizer
References
Mercator - Baynast, Lendrevie, Lévy – Edition n°13– Dunod, 2022
Strategic and operational marketing: the marketing approach from a responsible perspective -- Jean-Jacques Lambin, Chantal de Moerloose – Editions Malakoff : Dunod , DL 2021
Most marketing -- Sébastien Soulez – Editions Paris-La Défense : Gualino , 2020
The 100 words of marketing - Knight Dubois - PUF
10 marketing cases Garcia and Martinez -DUNOD
Skills
2| Ref. | Verb | Description | Level |
|---|---|---|---|
| C2_2 | illustrate | Illustrate marketing cases from industrial reality | 3 |
| C4_2 | clarify | Clarify business marketing strategies | 3 |