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Management stratégiqueHumanités 8 (STI)
Strategic Management
Teaching unit Humanities 8 · AS08_SHS2 | EC Code AS08_SHS2-4
5ECTS (EU)
1Coefficient
21:20Hours
Séquencement
Learning objectives
The aim of this course is to give the student engineer tools and concepts to analyse the internal and external strategic context of companies.
Prerequisites
| Module | Teaching unit | Semester |
|---|---|---|
| Contemporary Economics | Humanities 5 | S5 |
| Financial approach to project management | Humanities 5 | S5 |
| Marketing approach to project management | Humanities 6 | S6 |
- The aims of the enterprise
- Diagnosis of the company: founding aspects; Strategic segmentation of activities, environmental analysis, analysis of portfolios of activities,
- General and specific strategic options
- Development modalities
Program
The aim of this course is to give the student engineer tools and concepts to analyse the internal and external strategic context of companies. The aim is also to encourage a critical setback on the company's aims, particularly in terms of social and environmental responsibility (SER). The TDs will be dedicated to practical setting through a serious game to approach strategic decision-making from an operational point of view (Cesim-Global Challenge)
Assessment
Ongoing control: structured analysis of a business situation; classification at the end of the serious game + report of the strategies conducted.
References
- Detritus, John - Peter; Strategor, "Strategor: Corporate Policy: Strategy, Structure, Decision, Identity", Dunod
Skills
1| Ref. | Verb | Description | Level |
|---|---|---|---|
| C1_8 | analyze | a strategic process from diagnosis to operational implementation | 2 |