Stratégie et managementLangues, Humanités, ouverture personnel et professionnel S9 (GSI)

Understanding the role of manager within a company: posture, missions, skills and qualities to develop or acquire To deepen the analysis of the strategic situation (already initiated in industrial marketing in 3A) Understanding key strategic management theories Start strategic formulation to understand leadership choice

Psychosociology of work 1

Strategic Management: • The concept of corporate strategy. Strategic segmentation. Strategic maps. • Reminder of the process of carrying out an inventory: · Macro and micro-environmental analysis.  · Internal diagnosis. Portfolio analysis, strategic areas of activity.  • Formulate the strategy. Strategic choices

• Business models and new trends / Current labour market context

Management part • Definitions of management • Delimitation of management perimeter • The daily life of a manager (recruitment / job sheets / organisation / crisis management....) • Hersey and Blanchard and the different types of management according to the situations • how to motivate / demotivate ? // factors of well-being and commitment to work • crisis management • resistance to change: analysis of personality profiles

• written in group or individual test
• presentation on a real or fictitious case
• Interview of current managers

• Ilios Kotsou (2019), Emotional Intelligence and Management, Superior Deboeck
• Henry Mintzberg (1984), The daily manager, editions of the organisation
• Frédéric Laloux (2017), reinventing organizations, Diateino