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Marketing industrielLangues, Humanités, ouverture personnel et professionnel S6 (GSI)
Industrial Marketing
Teaching unit Languages, Humanities, Personal and Professional Development S6 · GI.FISA.TLS6
5ECTS (EU)
1Coefficient
12:00Hours
Séquencement
Learning objectives
Having methods of communication of enterprises in a globalised environment Being able to adapt to your interlocutor in the context of cultural otherness
Prerequisites
| Module | Teaching unit | Semester |
|---|---|---|
| Techniques of Oral and Written Expression | Humanities 1 | S1 |
| Techniques of Expression and Image Analysis | Humanities 2 | S2 |
| Introduction to Management | Humanities 3 | S3 |
| Corporate Culture and Communication 1 | Languages, Humanities, Personal and Professional Development S5 | S5 |
Program
A little bit of history relationship between culture and communication principles of cultural communication the main causes of business failures/difficulties ( SMEs, large groups )
The principles of digital communication
Communication methods The TRUE method The 6 hat method The colour method
From 4 P to 4C (client, cost, sales channel, communication channel)
Assessment
One case study per group of 3 people A duty monitored on current events related to companies
References
- Le strategor, de Cazal, Durand, Dussauge, Garette aux éditions DUNOD (8th edition)
- Corporate Communication: Strategy and Techniques – Morle aux éditions : Levallois-Perret
- Communicator: all communication in the digital age! Today, Mas, Westphalen, by Malakoff edition, Dunos (8th edition)
Skills
3| Ref. | Verb | Description | Level |
|---|---|---|---|
| C4_1 | analyze | Analysing corporate and corporate communication situations | 4 |
| C4_2 | identify | Identifying corporate communication policies | 3 |
| C6_2 | design | Focusing on intercultural communication | 4 |