Politique, stratégie et gouvernance d'entrepriseStratégie d'Entreprise (ERE)

Know: • Fundamentals (concepts, theories and models) that have helped to found strategic thinking • The principles of corporate general management • Strategic planning methods (content of the strategic plan) for enterprise development Master: • Strategic diagnosis, understanding how a competitive advantage is built to define (or redefine) management policy and related objectives

Introduction to strategic management • Definition of strategy • Elements of a strategic approach: mission, values, vision, objectives Internal diagnostic tools: assessing the firm's potential • Resource-Based Analysis (RBV) • Analyze through the value chain: primary and support activities in the value creation sequence • Linking the two approaches (Value Chain and Resource and Skills Model) Methods for analysing competitive interactions • Assessing trends in macro-environmental change (PESTEL) • Mobilising the 5+1 strength model, assessing the competitive intensity and profitability of a sector • Identify strategic groups and competitive positionings (Strategic mapping) • Putting the three levels of external analysis into perspective Methods of ideas: turning an idea into a business model • Lean Canvas • Value design proposal • business model canvas

CC 40% + project 60%.

Lead: The secrets of the best leaders, W. Bennis, B. Nannus, InterEditions, Paris, 1987. Actor and the System, M. Crozier, E. Friedberg, Edition du Seuil, 1977 Decisions and Organization, March J.-G., Les Editions d'Organisation, Paris, 1981 Organization and management of the company, R. Soparnot, Dunod Edition, Collection Les Tomos, 2006 Strategic Management, P. Joffre and G. Koenig, Litec, Collection Essentials of Management, 1992 Strategic Management, Projects, Interactions and Contexts, G. Koenig, Dunod, 2004 Diagnosis and strategic decisions, T. Atamer and R. Calori, Dunod, 1993 The competitive advantage, Mr Porter, InterEditions, 1992 Safari in strategic countries, H. Mintzberg, J. Lampel and A. Ahlstand, World Village, 1999 Strategic, G. Johnson & K. Scholes adapted by F. Fréry, World Village, Pearson Education, 2005 www.strategie-ams.fr: The Francophone site of the Association internationale de management stratégique includes a large number of contributions related to the online business strategy. These were selected by the AIMS Scientific Committee.) Osterwalder, A. Pigneur, Y., Bernarda, G. Smith, A. (2015). The value method design proposal. Montreuil : Pearson France. Ries. E. Lean startup. Montreuil : Pearson France. Osterwalder. A. Pignueur, Y. (2011). Business model canvas, New Generation. Montreuil : Pearson France.