MarketingStratégie d'Entreprise (ERE)

Know • The fundamental economic and sociological concepts of marketing • Understanding the consistency of a product/service launch process • The different modes of market research Master • Formalisation of the main lines of a monitoring and auditing approach to a market • The components of the marketing mix

Strand 1 - Introduction • Definition of marketing • Main concepts (economic and sociological) • Marketing process Component 2 – Market studies • Observation • Quantitative and qualitative • Global diagnosis Strand 3 – Components of Mix Marketing • Outline of the marketing plan • Service Marketing and CRM • Conclusion of the new directions: 4P or 7P?

Table Control (Duration 1h30)

Marketing: basics and practice, Dubois and JOLIBERT – ECONOMICA 2015.