Communication de CriseSciences pour la Gouvernance des Risques (ERE)

Understanding the stakes of a crisis situation (potential consequences for the company). Being able to anticipate and react to a crisis situation. Managing the company's communication in times of crisis, especially with the media (conference, press release, etc.).

• Definition of a crisis • Sensitive context and media interest • The fundamentals of crisis communication • The + and - crisis communication • Communication strategy and plan • External and internal communication during a crisis • The parties • Social networks in the crisis • What communication to the media • How to prepare a press conference • The interview

Table control (Duration 1h) The evaluation covers all the elements of crisis communication transmitted in progress in order to assess their level of understanding by the student. The final score is the student's ability to consistently return all stages of a crisis communication according to the situation proposed during the case study.

FUSALBA, Thierry, "The Art of Crisis", L-Harmattan, 2013 Heiderich, Didier, LAGADEC, Patrick, "The Continent of Contingencies", Manitoba, 2015 LIBAERT, Thierry, "La communication de crise" (4th edition, DUNOD, 2015).