Stratégie, intelligence économiqueSciences humaines 9 ou validation de l'UE par contrat Pro (MRI)

The aim of this course is to give the student engineer conceptual bases that will allow to understand the strategic issues of the organizations. Beyond the use of tools, it is a question of grasping the industrial, economic, technological and even geopolitical issues that make the organization's environment complex. This will encourage personal reflection and culture in these areas.

MRI3A: Contemporary Economy MRI3A: industrial marketing

• Concept of strategy and objectives; economic objectives and CSR
• Diagnosis of the company: founding aspects; Strategic segmentation of activities, analysis of its environment, analysis of portfolios of activities,
• Possible strategic options and impact assessment on the company: merger-alliances, integration, outsourcing..., - Implementation plan in the company: business plan, team management.

TDs will focus on knowledge of tactical and strategic decision-making through Serious Game

Continuous monitoring: a review of the concepts that are being considered through a case study; an assessment of the quality of decision-making and understanding of Serious Game.