Culture internationaleCulture générale d'entreprise (GSI)

FISE GSI Semester 9 Common Core Machine translation

International Culture

Teaching unit General Business Culture · GI.S9.IAI.CGE

6ECTS (EU)

1Coefficient

16:00Hours

Séquencement

Learning objectives

Know that there are sociocultural differences between countries. Adapt its communication to the culture of its interlocutors.

Program

The role and behaviour of buyers in a multicultural environment Stereotyping Cultural traditions in different countries

Assessment

Continuous control

References

Map of Cultural Differences: 8 keys to work internationally, Erin Meyer and Philippe Blanchard, BROCHE Edition

Bridging cultures in international business: a study on characteristics of intercultural competence among International Business Assignees, by Matthias Spaink , Edition Broché

Skills

Ref.	Verb	Description	Level
C5_1	recognize	Recognize the cultural specificities of an interlocutor	4
C5_2	design	Adapt its communication to its interlocutor as a future buyer	4